PURE PLANET IS PARTNERING WITH FASHION & FAIRYTALE TO SPONSOR BRITAIN'S LARGEST EXHIBITION OF SUSTAINABLE FASHION COMPETITION ENTRIES.
As most of you now know, Fashion and Fairytale aims to inspire young designers to think more sustainably and consciously about the fashion industry and its impact on the natural environment. Therefore, we are delighted that Bath-based green energy supplier Pure Planet is joining forces with us to sponsor the exhibition of all of the wonderful competition design entries that have been flooding in from young people across Bath and North East Somerset.
Fashion & Fairytale is ambitious. We hope to have an impact on a social and environmental scale and with Pure Planet’s help we believe, we can inspire a new generation of designers that challenge the status quo, question buying habits and put sustainability at the heart of their creativity, thus future proofing the fashion industry and preserving the natural environment for generations to come.
The UK is Europe’s main market for fast fashion but according to Greenpeace we send £140m worth of clothing to landfill every year. The average person has 115 items of clothing but 30% of them have never been worn.
Steven Day, co-founder of Pure Planet said:
“As a Bath-based green energy supplier we’re delighted to support such a fantastic sustainability initiative for young people in our community.
“Fast fashion is one of the leading causes of climate change. The fashion industry is responsible for 10% of all pollution produced globally.”
“We like to think of our members as Zero Heroes for taking steps to reduce their impact on the environment and so are proud to sponsor this competition.”
“We hope this will help inspire young people in Bath and North East Somerset to think about where their clothes come from and consider more sustainable alternatives.”